Your Name: Jennifer Daly

Business Name: Kinespirit, a Yoga and Pilates wellness studio

Type of Business: Health & Beauty

Business Location: New York, New York, United States

Twitter @kinespirit

Reason for starting
I began Kinespirit in 2006 to create a welcoming, inspiring, and exceptional environment for fitness. I had taught Gyrotonic at other studios throughout my movement career and I felt that I had something new to say, something unique to give, so I wanted to do it my way. I wanted a workout to be more than just the hour you are sweating and more about the full experience of community, health, and happiness.

How do you define success?
I define success as being able to touch people’s lives in a meaningful and positive way. This encompasses clients feeling good about their bodies, and also teachers feeling good about their skills. It also means me, as a business owner, being able to feel connected to my work, and still have a happy and balanced life at home with my family and self.

Biggest Success
At Kinespirit, my biggest success has been the ability to bring in partners to help build my vision. Over the course of the past 6 years, I took on a business partner, two studio managers, and together with these women, I cultivated a talented and dedicated staff to teach at the studios. Having a true family working towards a common goal is what allows Kinespirit to continue to thrive. At home, my biggest success is my amazing husband and son.

What is your top challenge and how have you addressed it?
The most consistent challenge for Kinespirit is the financial balance. We are a services business, so there are natural peaks and valleys in our business volume and we need to be prepared for that. Further, we need to make sure we are paying our staff an amount that is satisfying and charging our clients an amount that is manageable. We need to make sure the studio is bringing in enough money to grow, and yet make sure to keep it accessible and not too much of a luxury that it limits who can enjoy it.

Who is your most important role model?
My most important role model in business is my husband, Chris Daly. He is a veteran business consultant and has an admiral ability to juggle practicality and sentimentality within business decisions. He is always able to see the end-game, to realize that keeping our eyes on the ground isn’t going to get us to our goals, and that keeping our mission in mind at all times will inform our decisions.