Your Name: Jordana Jaffe

Business Name: Embarkability, a marketing and business consulting service for female entrepreneurs

Type of Business
Coaching & Consulting

Business Location: New York, New York, United States

Twitter @jordanajaffe

Reason for starting
I wanted to help other women business owners start and grow their own successful service-based businesses and live their best lives on their own terms. As someone who entered the world of entrepreneurship knowing nothing at all, I know what it’s like to feel overwhelmed and uncertain about the next steps to take, all the while feeling completely passionate and determined to succeed no matter what it takes.

How do you define success?
I define success as being able to help as many people as possible, while crafting your ideal life, in terms of the kinds of people you spend time with, the amount of money you generate, and what your day to day schedule looks like. I see success as being able to live your best life while helping others live their best lives as well.

Biggest Success
Helping other women business owners create their ideal business and witnessing the amazing effects it has on their lives.

What is your top challenge and how have you addressed it?
Balancing priorities – I think it’s a matter of always revisiting what’s most important to you to make sure that you’re giving your time and energy to those things and people that you value the most.

Who is your most important role model?
I am inspired by people who have paved the way for their success and have been determined to achieve their goals no matter what.