Business Name: Laurie & Pujalt S.A.C., a provider and distributer of natural crystal salt
Type of Business: Food & Beverage
Business Location: Lima, Peru
Reason for starting
I always dreamed to have an International Company, I am co-owner of the brands “Natural Crystal Salt” and “Spicepper” which are World Class Gourmet products, these products are found in major supermarkets and gourmet houses in Peru. At first it was not easy, there were several years of research in which I lived with high expectations, but also frustration, sometimes I just listened my inner voice to not let anyone discourage me and to not give up my dream and succeed. In this search I also find the balance in all the aspects of my life, professional, emotional, family, economic and financial. To achieve my financial independence was one of the challenges that I had drawn all my life.
How do you define success?
Success is the progressive realization of an idea that you’re in love because you are going to give your life to reach that dream. I always have clear goals, be persistent, always follow my intuition, pay the price out of my comfort zone, gradually overcome my fears and stress with hard work and much sacrifice, leading me to develop a good attitude with discipline, always focused and action.
Selling the products in major supermarkets in Peru; we are leaders in the category of Maras Salt and make the business self-financing. This natural salt comes from an ancient ocean, trapped underground, which feeds a spring 10,000 feet high in the Sacred Valley of the Incas. The warm water spring seeps into thousands of terraced salt ponds in Maras – Cusco Peru.
What is your top challenge and how have you addressed it?
We have developed a world class product and we would like to sell it in the major supermarkets and gourmet houses around the world. With this business we can help many people in the community of Maras Cusco and we can make Peruvian Pink Salt “Natural Crystal Salt” famous around the world.
Who is your most important role model?
I have always been guided and inspired by the famous Philosopher Jim Rohn.