Salma Zainab Jordan;TARB; The Story Exchange; Clothing and AccessoriesYour Name: Salma Zainab Jordan

Business Name: TARB, a maker of chic handbags and accessories

Type of Business: Clothing & Accessories

Business Location: Washington D.C., United States

Twitter @tarbonline

Reason for starting
TARB began from a desire to give women accessories that allowed them to exhibit their personal style through unique handbags that do not overpower the wearer but rather enhance their sense of beauty.

How do you define success?
I personally define success as an alignment of my goals with the actual outcome of those goals. In other words though we may plan, I truly believe that God is the best of planners therefore aligning my goals with his goals is how I perceive success and the ability to be content with the outcome knowing that I have exhausted every effort at my disposal.

Biggest Success
Pursuing my dream of owning and operating a women’s label.

What is your top challenge and how have you addressed it?
The biggest challenge that has been a recurring theme throughout my life is trusting in my ability to bring about the success I desire. Founding TARB has brought about a deep understanding and respect of my ability to set out on a tremendous goal of mine and see it through. I recently read a quote that stated ” If you don’t like starting over, don’t quit” this has been my motto throughout the development of this company and is how I address the pesky fears of failure.

Who is your most important role model?
My biggest role model is my father, Muhammad Hasan Khabir, who is no longer living but has been the greatest source of inspiration for me throughout my life. His ability to exude confidence in the most dire of situations because of his faith and belief in God, has allowed me to build that type of confidence within my own life. Both my mother and father have always been the rock my siblings and I rely on and as such have been the biggest role model for me as I pursue my dreams and aspirations.