Your Name: Sarah AbdelHafez

Business Name: EduKitten, an Arabic language learning service

Type of Business: Arts & Entertainment/Children’s Goods & Services

Business Location: Egypt



Reason for starting
My Egyptian brother is living in the US and he has two children; a boy and a girl. And he’s always worried that they won’t be able to talk and practice their mother tongue which is the Arabic language and they play with all sorts of games on their computer, iPad or any other electronic device. But there’s not any high content appealing Arabic applications. So, I thought that it’d really be great if Edukitten can fill this gap and produce great applications in the Arabic language and would definitely make it fun to learn in Arabic and read stories too.

How do you define success?
I define success when I find a parent tells me that her kid recognized a dog in the street and called it by its Arabic name! When I feel like our work is appreciated by people and see that we’re giving a good service that will definitely help the parents and the kids.

Biggest Success
My biggest success when we discovered that our new app was downloaded 16000 times in the weekend! and we’ve checked if people are still using it, we found that there are 12000 active sessions are in progress! That really made us proud that not only are they downloading our apps but they are also using it again and again 😀

What is your top challenge and how have you addressed it?
Our top challenge was learning how to market our applications and how to let people know about our company in all the world and especially communities where the expats want to teach their children Arabic. So, we talked to a lot of people and we know that we’re engineers who don’t know a lot about the business world and finally, we’ve managed to hire a new marketing analyst who’s helping us achieve out goals.

Who is your most important role model?
My most important role models are my parents; My father was a doctor and my mother is a pharmacist. They were both very successful in their work. They were always there with us celebrating our successes or telling us not to cry over our defeats but learn from them.