Advice & Tips

Advice & Tips

Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.

Choosing Entrepreneurship

Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.

April Chen (right) and a team member at her pop-up in Boston.

For Young Entrepreneurs, Starting a Business Is a Juggle

April Chen, a recent graduate of Babson College, looks back on balancing a startup business with student life.

Laura Stachel of We Care Solar.

Starting Over In 2019? How To Overcome Painful Career Setbacks

There’s no reason to fear change. Laura Stachel of We Care Solar describes how a devastating disappointment led to the most fulfilling chapter of her life.

Two-thirds of funeral directors are self-employed, according to the Bureau of Labor Statistics. (Credit: Sharon McCutcheon on Unsplash)

What’s the Best Small Business to Start, If You’re Just 1 Person? The Answer May Surprise You

If you’re interested in becoming a solo entrepreneur, check out this list of highest-earning business ideas.

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Startup Basics

You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.

April Chen (right) and a team member at her pop-up in Boston.

For Young Entrepreneurs, Starting a Business Is a Juggle

April Chen, a recent graduate of Babson College, looks back on balancing a startup business with student life.

LLC or Corporation - which way should you go? Deborah Sweeney of MyCorporation.com breaks down the differences. (Credit: Bruce Mars, StockSnap)

What’s the Difference Between LLC and Corporation?

Deborah Sweeney of MyCorporation.com answers a frequent question from small business owners, about the type of business they should form.

Jennifer Fitzgerald, the founder of Policygenius, was fearless in building her insurance startup

This Founder Didn’t Let Rejection or Sexism Stop Her From Building a $130 Million Insurance Startup

In a conversation at Policygenius’s new office, CEO Jennifer Fitzgerald talks about her entrepreneurial journey — and why she’s built an insurance platform only a millennial could love.

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Finding Support & Guidance

Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.

8 Ways Women Entrepreneurs Stay Motivated on Tough Days

How to Stay Inspired When You Really Need a Boost

We asked more than 30 women entrepreneurs what they do to stay motivated in their business on those inevitable tough days. Their answers will inspire you.

Interview with Donna Karan, Urban Zen founder and fashion business legend

Donna Karan Opens Up About Fashion, Failure and the Force That Drives Her

During a recent conversation, the iconic fashion designer turned social entrepreneur urged women just starting out in business to tune in to their gifts and where they’re being guided.

How 4 Women Entrepreneurs Boosted Growth With the Help of Founder Community. (Credit: Project Entrepreneur Twitter)

How 4 Women Entrepreneurs Saved ‘6 Months of Errors’ and Scaled Their Businesses

Four participants in Rent the Runway’s accelerator, Project Entrepreneur, discuss how being connected to women mentors and cohorts gave them hope for the future, and a roadmap to growth.

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Business Funding

If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.

Serial entrepreneur Tina Sharkey is one of several women who made major money moves in 2018. Scroll on to learn more about 6 multimillion-dollar business deals made by women this year. (Credit: Ken Yeung)

6 Major Money Moves Made by Women in 2018

We’re looking back on six multimillion-dollar business moves made by women this year. Read all about the cash these enterprising women either raked in or plunked down in 2018.

How to find grants is difficult for any social entrepreneur. Rana Dajani of We Love Reading took a scientific approach. Plus, she was persistent.

How a Social Entrepreneur Won Millions of Dollars in Grants

Rana Dajani of We Love Reading has transformed a tiny nonprofit into a sprawling social enterprise. Here’s how she got funders to come to her.

How Kindness in Business Pays Off for Leaders

How Kindness in Business Pays Off for Leaders

Science says performing kind acts boosts happiness and life satisfaction, and leads to workplace success.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

Alexandria Ocasio-Cortez is the new congresswoman for NY-14 - and a queen of social media. (Credit: Alexandria Ocasio-Cortez's Facebook page)

Alexandria Ocasio-Cortez is a Living Master Class in Social Media Strategy

The freshman Congresswoman’s online presence is equal parts radical and powerful. Learn from an influential millennial who grew up in a tweeting, snapping world.

If you're making as much as Elon Musk, you can send a car into space to generate buzz for your biz. But if you're not - and we're guessing you're not - read on to see what you can learn from that and other publicity stunts pulled off by companies in 2018. (Credit: Wikimedia Commons)

5 Marketing Stunts That Turned Heads in 2018 (And What We Can Learn From Them)

Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.

Pam Marrone Bio-Innovations

She’s Raised Over $200 Million In Venture Capital. A Rhinestone Cicada May Have Helped

Pam Marrone of Marrone Bio Innovations has a unique way to stand out. It’s a clever small business marketing strategy, too.

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Managing Your Business

It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.

Dealing With Harassment in the Workplace: A Guide for Business Owners

Dealing With Harassment in the Workplace: A Guide for Business Owners

What’s the best way for companies to deal with workplace harassment, bullying and inappropriate behavior? Here’s step-by-step advice, provided by women entrepreneurs.

What is the glass ceiling? (Credit: Patrick Baum on Unsplash)

Why Family Businesses Will Lead the Way in Breaking the Glass Ceiling

Family-owned companies are already blazing new trails when it comes to women’s leadership, says expert Rochelle Clarke. What makes them so smart?

We provide answers to the most common small business tax questions

How Often Do I Need to File Taxes?

Deborah Sweeney of MyCorporation.com answers the most frequently asked questions that she receives from business owners.

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Growth Strategies

Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?

Kristy Allen of The Beez Kneez on her invention, the Honey Cycle. (Credit: The Beez Kneez)

How A 6-Pack Of Beer Inspired This Beekeeper’s Sweet Invention

What happens when a beekeeper, a bike mechanic and beverages get together? Behold the Honey Cycle.

Dianne Berkun Menaker

Thanks to This Musical Disrupter, the Chorus Is No Longer a ‘Uniblob’

Dianne Berkun Menaker’s Brooklyn Youth Chorus is tackling everything from race and identity to gender and sexuality — and making students’ voices heard.

Jennifer Fitzgerald, the founder of Policygenius, was fearless in building her insurance startup

This Founder Didn’t Let Rejection or Sexism Stop Her From Building a $130 Million Insurance Startup

In a conversation at Policygenius’s new office, CEO Jennifer Fitzgerald talks about her entrepreneurial journey — and why she’s built an insurance platform only a millennial could love.

More

Becoming a Leader

You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.

Leadership Qualities and Traits Women Entrepreneurs Need to Succeed

Lead Like a Woman: 9 Qualities to Drive Your Success as an Entrepreneur

We asked women entrepreneurs what leadership traits are most important to be successful in a male-dominated business world. Here’s their list.

Not sure how to be an effective leader? Stay calm. Simply put, good leadership is all about embracing a positive attitude, being a good listener and showing your soft side.

3 Leadership Qualities Entrepreneurs Should Strive For in 2019

Deborah Sweeney of MyCorporaton offers these tips on how business leaders can build trust, improve communication skills and inspire their team.

Dealing With Harassment in the Workplace: A Guide for Business Owners

Dealing With Harassment in the Workplace: A Guide for Business Owners

What’s the best way for companies to deal with workplace harassment, bullying and inappropriate behavior? Here’s step-by-step advice, provided by women entrepreneurs.

More

Work & Life

The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.

April Chen (right) and a team member at her pop-up in Boston.

For Young Entrepreneurs, Starting a Business Is a Juggle

April Chen, a recent graduate of Babson College, looks back on balancing a startup business with student life.

Smart goal setting doesn't have to be complicated. (Credit: Unsplash)

Got Goals? Good. Need a Way to Achieve Them? Then Read This

Marketing expert Lorrie Thomas Ross offers simple life hacks for smart goal setting that will help you achieve business and personal success.

8 Ways Women Entrepreneurs Stay Motivated on Tough Days

How to Stay Inspired When You Really Need a Boost

We asked more than 30 women entrepreneurs what they do to stay motivated in their business on those inevitable tough days. Their answers will inspire you.

More

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