Too Good to Be True? Experts Advise Caution With Multi-Level Marketing Claims
If you’re seeking extra income – as many women are amid an economic crisis caused by a global pandemic – be careful of opportunities that promise too much.
Advice & Tips
Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.
Choosing Entrepreneurship
Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.
5 Home-Based Small Business Ideas for Starting Up in 2021
Looking to launch amid the pandemic? Here are a few places to start (up).
A Few of Our Favorite Female Founders Share Their Business Advice for 2021
Let’s burn 2020 and start fresh.
Startup Basics
You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.
The First Black Woman Founder in Solar Is Energizing the Industry
WeSolar offers affordable energy to low- and moderate-income families.
Her Startup Aims to Make Water Safer and Cleaner
Meena Sankaran is the founder of Ketos, a water analytics startup that aims to detect toxins and leaks in the water supply.
She’s Making It Easy for Millennials to Vote by Mail
Jennifer Hill launched WeVoteByMail.org to encourage younger generations to request mail-in ballots or register to vote.
Finding Support & Guidance
Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.
How Women Can Make a Comeback in the Workforce
Expert Deborah Sweeney provides advice on how to find a job for women hard hit by the pandemic.
Entrepreneurial Women Help Bridge Gap Between Struggling Chefs and Food Insecure
Outlets such as Cooking for Community help connect restaurateurs whose businesses are suffering with those who need nutritious meals.
‘The Future of Tech Founders Looks More Like Me’
Sevetri Wilson is rapidly scaling her business after an $8 million shot of venture capital.
Business Funding
If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.
With Bumble’s IPO, Whitney Wolfe Herd Will Join an Elite Group
The dating app founder will join a shockingly small list of women founders of publicly traded companies.
3 Covid-19 Tax Breaks, Financial Relief for the Self-Employed
Independent contractors, freelancers, and gig workers qualify for this relief.
Personal Finance Lessons Learned During a Pandemic
Ashley Lee was determined to shore up her finances — and she did it.
Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
5 Social Media Trends Online Businesses Should Keep Handy for 2021
Are you doing what it takes to promote your online business?
Last-Minute Ways to Support Local Business This Thanksgiving
Let’s face it: the holidays are different this year. But you can still save Thanksgiving, and your local businesses, too.
Oh, That Four Seasons. Woman-Owned Landscaping Business Hawking Merch
Four Seasons Total Landscaping, started by Marie Siravo in Philadelphia, continues to capitalize on its newfound fame after a botched Trump press conference.
Managing Your Business
It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.
How Much Should I Pay Myself?
Expert Barbara Weltman helps women entrepreneurs figure out their own salaries.
5 Ways to Run a Startup While Avoiding Burnout
Long, nonstop work hours can often prove counterproductive. Work-life balance is key for any entrepreneur.
3 Tax Tips That’ll Help You Hire and Keep Employees
Here’s a reason for women entrepreneurs to look forward to tax season.
Growth Strategies
Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?
31 Public Companies Founded by Women
Yes, the numbers are low. But here’s a list of visionary women entrepreneurs who helped launch public companies.
5 Social Media Trends Online Businesses Should Keep Handy for 2021
Are you doing what it takes to promote your online business?
A Few of Our Favorite Female Founders Share Their Business Advice for 2021
Let’s burn 2020 and start fresh.
Becoming a Leader
You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.
1 Year Later, Concerns About Employees’ Mental Health Are on the Rise
We asked women entrepreneurs about their top pandemic challenge. The answer surprised us.
1 Year Later, These 4 Leadership Qualities Are Getting Us Through the Pandemic
If the Covid-19 pandemic has taught businesses anything, it’s the importance of resilient, purposeful leadership.
3 Surprising Business Opportunities That Arose in a No-Good Year
We asked women entrepreneurs to tell us about silver linings in an otherwise miserable 2020.
Work & Life
The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.
‘Mom Guilt’ Was Already a Thing. Then the Pandemic Made it Hell for Caregivers
Women are disproportionately saddled with child and elder care duties. Some of them are trying to keep businesses afloat, too. It’s been … a lot.
5 Ways to Run a Startup While Avoiding Burnout
Long, nonstop work hours can often prove counterproductive. Work-life balance is key for any entrepreneur.
16 Songs to Fit Your Mellow Winter Mood
The Story Exchange staff shares favorite songs for a quiet, contemplative season.