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Advice & Tips

Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.

Choosing Entrepreneurship

Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.

Chelsea Allison with her 15-month-old son, Henry. Allison started Motherfigure as a way to help expectant and new moms. (Credit: Chelsea Allison)

She Launched a Platform to Help Overwhelmed New Moms in Normal Circumstances. Then Came the Pandemic

Chelsea Allison never could have predicted she would raise a new baby and launch a startup before coronavirus changed our way of life.

CJ Tomlinson with Phil, her Great Dane/Mastiff mix. She is reopening her dog daycare business, House of Ruff.

Let The Dogs Out: This Seattle Dog Daycare Owner Is Reopening Her Doors for First Responders

It was not an easy decision for House of Ruff owner CJ Tomlinson to open her doors again in the midst of a pandemic, but she knew it was the right one.

Think entrepreneurship might be for you? Now could be the time to find out. Here are small business ideas you can launch while quarantined. (Credit: Allie Smith on Unsplash)

Want to Launch a Business From Home? Here Are 9 Socially Distanced Startup Ideas

Think entrepreneurship might be for you? Now could be the time to find out. Here are small business ideas you can launch while quarantined.

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Startup Basics

You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.

This Cat DNA Company Says Pandemic Sales Are Up. Really.

Anna Skaya founded Basepaws to help you get a little closer to your cat.

JJ Ramberg and brother Ken Ramberg have teamed up to launch Goodpods. (Photo courtesy of the company)

JJ Ramberg Launches New Podcast App for Those Stuck at Home During Pandemic

The former TV host and her brother combine forces (again) on Goodpods, a podcast player and social network.

Chelsea Allison with her 15-month-old son, Henry. Allison started Motherfigure as a way to help expectant and new moms. (Credit: Chelsea Allison)

She Launched a Platform to Help Overwhelmed New Moms in Normal Circumstances. Then Came the Pandemic

Chelsea Allison never could have predicted she would raise a new baby and launch a startup before coronavirus changed our way of life.

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Finding Support & Guidance

Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.

Drew Barrymore small business owners entrepreneurs Etsy (Credit: Wikimedia Commons)

Drew Barrymore Thanks Etsy Sellers for Handmade ‘Thoughtful’ Touches

The actress (and beauty business owner) sang the praises of online makers whose at-home ventures are “sparking joy.”

Hello Alice co-founder Carolyn Rodz driving to pick up products purchased from small businesses after SXSW was canceled.

Hello Alice Receives ‘Thousands’ of Applications for Small Business Emergency Grants

The online resource wants to help small businesses run by women and others who traditionally have more challenges raising capital.

City Lights Bookstore in San Francisco, California.

A Bookstore With 10,000 Donors. A Famous Improv Club With ‘Wild’ Fans. Meet 5 Women-Owned Businesses on GoFundMe

Local businesses from around the country turn to the fundraising site to stay afloat during Covid-19.

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Business Funding

If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.

Women-owned businesses could be impacted more than male-owned businesses by the pandemic, 500 Startups found. (Credit: Piqsels)

Women-Led Startups May Take Greater Financial Hit From Covid-19

According to a new study, the pandemic could wipe out gains that women business owners have made in raising venture capital.

This Cat DNA Company Says Pandemic Sales Are Up. Really.

Anna Skaya founded Basepaws to help you get a little closer to your cat.

Hello Alice co-founder Carolyn Rodz driving to pick up products purchased from small businesses after SXSW was canceled.

Hello Alice Receives ‘Thousands’ of Applications for Small Business Emergency Grants

The online resource wants to help small businesses run by women and others who traditionally have more challenges raising capital.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

Want to up your Instagram marketing game? Or give social platforms like TikTok a try? Here's what to know about social media marketing during a pandemic. (Credit: Kaboom Pics, Pexels)

4 Social Media Trends for Connecting With Customers During Coronavirus

From Instagram to newer social platforms like TikTok, here’s the latest on social media marketing.

This Cat DNA Company Says Pandemic Sales Are Up. Really.

Anna Skaya founded Basepaws to help you get a little closer to your cat.

Love in the Age of Corona: Like other small business owners, matchmakers are trying to pivot their business models.

Is Love Pandemic-Proof? These Matchmakers Say Yes

The economic fallout from coronavirus is devastating. But matchmakers are cautiously optimistic that people will still use their services to find love.

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Managing Your Business

It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.

As businesses re-open, personal protective equipment like masks will be needed. (Photo by Ani Kolleshi on Unsplash)

Practical Ideas for Re-Opening Businesses in a Post-Pandemic World

Opening the doors won’t be easy, but companies can learn to operate safely for employees and customers, writes Barbara Weltman.

In these difficult times, employers may need to make hard choices. (Credit: Kate Sade on Unsplash)

How to Break Promises to Your Staff … Legally and Compassionately

Whether you’re wondering how to reduce employees’ wages or eliminate certain perks, expert Barbara Weltman has answers.

Pre-pandemic: Author Deborah Sweeney of MyCorporation inside her Calabasas, California, office.

‘2020 Can Still Be My Year.’ How Women Businesses Owners Are Managing Disappointment

Many entrepreneurs started the year with major plans for growth. They’ve had to adjust, writes Deborah Sweeney of MyCorporation.

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Growth Strategies

Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?

How 230-Year-Old King Arthur Flour Became a Pandemic Superstar

The Vermont company is turning huge profits and connecting with audiences finding new comfort in baking.

Cynthia Leitich Smith is at the head of Heartdrum, a new Native imprint from HarperCollins.

The Publishing World, Rocked by Controversy, Seeks More Diverse Voices

With the publishing industry in flux about which writers deserve to be promoted, new imprints run by women and those who identify as nonbinary are racing to fill a gap.

Mio Asatani is the founder of Curina, a new art subscription service. (Credit: Curina)

Rent the Runway … For Art? This Female Founder Is Banking on Millennials’ Curated Tastes

Curina, a new art rental startup, joins a litany of subscription services that are geared toward young people who want quality goods without exorbitant price tags. Can it succeed?

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Becoming a Leader

You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.

In these difficult times, employers may need to make hard choices. (Credit: Kate Sade on Unsplash)

How to Break Promises to Your Staff … Legally and Compassionately

Whether you’re wondering how to reduce employees’ wages or eliminate certain perks, expert Barbara Weltman has answers.

How 1 Woman Shipping Entrepreneur Pivoted Mid-Pandemic to Stay Afloat

Brenda Stoner’s shipping and logistics business, Pickup, took a significant hit when the novel coronavirus changed everything.

Scientist Sarah Gilbert is leading the effort to find a vaccine for coronavirus. (Credit: NDM Oxford)

This Female Scientist Is at the Helm of Finding a Vaccine for Coronavirus

Sarah Gilbert, a UK-based scientist, is working around the clock with her team to find a vaccine for Covid-19 by fall.

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Work & Life

The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.

Producer, actress and humanitarian Angelina Jolie had some comforting words for fellow parents trying to navigate the coronavirus crisis while caring for their kids. (Credit: Gage Skidmore, Flickr)

Angelina Jolie to Parents: You Don’t Have to Be Perfect to Get Your Family Through Covid-19

The producer, actress and humanitarian had some comforting words for fellow parents trying to navigate the coronavirus crisis while caring for their kids.

For some self-described introverts, lockdown is a 'dream time.' (Photo credit: Sharon McCutcheon on Unsplash)

Confirmed: Introverts Will Miss This Time

Believe it or not, there are some people who like being trapped in their home, writes The Story Exchange’s extrovert editor.

9 Great Podcasts to Help Get you Through the Covid Crisis

Need something smart – or just plain fun – in your life right now? Don’t we all. To help, we’ve rounded up some of our favorite podcasts.

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