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Advice & Tips

Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.

Choosing Entrepreneurship

Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.

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Too Good to Be True? Experts Advise Caution With Multi-Level Marketing Claims

If you’re seeking extra income – as many women are amid an economic crisis caused by a global pandemic – be careful of opportunities that promise too much.

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5 Home-Based Small Business Ideas for Starting Up in 2021

Looking to launch amid the pandemic? Here are a few places to start (up).

Karen Rosenblum runs Spain Less Traveled, a boutique travel company. (Courtesy Karen Rosenblum)
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Startup Basics

You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.

Kristal Hansley is the first Black woman founder of a solar energy company in the U.S. (Credit: WeSolar)

The First Black Woman Founder in Solar Is Energizing the Industry

WeSolar offers affordable energy to low- and moderate-income families.

KETOS

Her Startup Aims to Make Water Safer and Cleaner

Meena Sankaran is the founder of Ketos, a water analytics startup that aims to detect toxins and leaks in the water supply.

Jennifer Hill, lawyer in Hoboken, N.J., was inspired by the pandemic to launch WeVoteByMail.org. (Credit: Courtesy of Jennifer Hill)

She’s Making It Easy for Millennials to Vote by Mail

Jennifer Hill launched WeVoteByMail.org to encourage younger generations to request mail-in ballots or register to vote. 

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Finding Support & Guidance

Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.

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How Women Can Make a Comeback in the Workforce

Expert Deborah Sweeney provides advice on how to find a job for women hard hit by the pandemic.

Meal prep is underway at Leeward, a pasta shop in Portland, Maine, thanks to Cooking for Community. (Credit: Winky Lewis)

Entrepreneurial Women Help Bridge Gap Between Struggling Chefs and Food Insecure

Outlets such as Cooking for Community help connect restaurateurs whose businesses are suffering with those who need nutritious meals.

Sevetri Wilson started a tech firm called Resilia, which is scaling up after a record Series A investment. (Courtesy Wilson)

‘The Future of Tech Founders Looks More Like Me’

Sevetri Wilson is rapidly scaling her business after an $8 million shot of venture capital.

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Business Funding

If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.

Dating app Bumble, founded by woman entrepreneur and former tech executive Whitney Wolfe Herd, is reportedly preparing an initial public offering for early next year. (Credit: Wikimedia Commons)

With Bumble’s IPO, Whitney Wolfe Herd Will Join an Elite Group

The dating app founder will join a shockingly small list of women founders of publicly traded companies.

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3 Covid-19 Tax Breaks, Financial Relief for the Self-Employed

Independent contractors, freelancers, and gig workers qualify for this relief.

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Personal Finance Lessons Learned During a Pandemic

Ashley Lee was determined to shore up her finances — and she did it.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

As businesses go online, a strong social media strategy is becoming necessary. [Credit: Pexels]

5 Social Media Trends Online Businesses Should Keep Handy for 2021

Are you doing what it takes to promote your online business?

Amber Waves Farmer's Market 'Thanksgiving Vegetable Box' (Credit: Amber Waves Market)

Last-Minute Ways to Support Local Business This Thanksgiving

Let’s face it: the holidays are different this year. But you can still save Thanksgiving, and your local businesses, too.

Four Seasons Total Landscaping is enjoying a boost in apparel sales after a comedy of errors. (Four Seasons Total Landscaping)

Oh, That Four Seasons. Woman-Owned Landscaping Business Hawking Merch

Four Seasons Total Landscaping, started by Marie Siravo in Philadelphia, continues to capitalize on its newfound fame after a botched Trump press conference.

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Managing Your Business

It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.

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How Much Should I Pay Myself?

Expert Barbara Weltman helps women entrepreneurs figure out their own salaries.

Long, nonstop work hours can often prove counterproductive. Work-life balance is key for any entrepreneur.

5 Ways to Run a Startup While Avoiding Burnout

Long, nonstop work hours can often prove counterproductive. Work-life balance is key for any entrepreneur.

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3 Tax Tips That’ll Help You Hire and Keep Employees

Here’s a reason for women entrepreneurs to look forward to tax season.

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Growth Strategies

Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?

Julia Hartz, co-founder and president of Eventbrite. While there are thousands of publicly traded companies, we were only able to find 22 companies that had women involved from the very beginning. Eventbrite was one of them. (Credit: JD Lasica, Flickr)

31 Public Companies Founded by Women

Yes, the numbers are low. But here’s a list of visionary women entrepreneurs who helped launch public companies.

As businesses go online, a strong social media strategy is becoming necessary. [Credit: Pexels]

5 Social Media Trends Online Businesses Should Keep Handy for 2021

Are you doing what it takes to promote your online business?

Karen Rosenblum runs Spain Less Traveled, a boutique travel company. (Courtesy Karen Rosenblum)
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Becoming a Leader

You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.

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1 Year Later, Concerns About Employees’ Mental Health Are on the Rise

We asked women entrepreneurs about their top pandemic challenge. The answer surprised us.

Leadership Qualities to Strive For in 2021

1 Year Later, These 4 Leadership Qualities Are Getting Us Through the Pandemic

If the Covid-19 pandemic has taught businesses anything, it’s the importance of resilient, purposeful leadership.

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3 Surprising Business Opportunities That Arose in a No-Good Year

We asked women entrepreneurs to tell us about silver linings in an otherwise miserable 2020.

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Work & Life

The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.

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‘Mom Guilt’ Was Already a Thing. Then the Pandemic Made it Hell for Caregivers

Women are disproportionately saddled with child and elder care duties. Some of them are trying to keep businesses afloat, too. It’s been … a lot.

Long, nonstop work hours can often prove counterproductive. Work-life balance is key for any entrepreneur.

5 Ways to Run a Startup While Avoiding Burnout

Long, nonstop work hours can often prove counterproductive. Work-life balance is key for any entrepreneur.

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16 Songs to Fit Your Mellow Winter Mood

The Story Exchange staff shares favorite songs for a quiet, contemplative season.

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