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Advice & Tips

Advice & Tips

Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.

Choosing Entrepreneurship

Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.

Claire Tomkins is the founder and CEO of Future Family, a San Francisco firm she launched in 2016 to improve access to fertility treatments by making them easier to afford and understand. (Credit: Future Family)

This Founder Raised $10 Million to Make IVF Costs Easier to Handle

Claire Tomkins’ struggles to conceive children changed everything. The former clean energy executive now leads a growing fertility services business – when she isn’t raising her three kids, that is.

Hey, Parents. If You Want Daughters to Succeed, Try Cultivating This Type of Mindset

Author Brian Weisfeld talks to The Story Exchange about his upcoming book that aims to empower girls to be entrepreneurs — one lemonade stand at a time.

Cleo, a resource for working parents that partners with the likes of LinkedIn, Reddit and Uber, raised $27.5 million in its latest funding round. Here’s how its female founder, Shannon Spanhake, plans to use those dollars. (Credit: Cleo Facebook page)

This Woman-Run Resource for Working Parents Just Got a $27.5 Million Cash Infusion

Cleo curates support services for employees with children at companies like LinkedIn, Reddit and Uber. Its female founder raked in the big bucks during its last fundraising round. Here’s how she plans to use those dollars to further help working parents.

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Startup Basics

You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.

The founders of eco-friendly business Sister's Closet. (Credit: Michael Luna)

8 Sibling-Run Businesses to Celebrate #NationalSiblingsDay

These women entrepreneurs didn’t pick their families, but ended up picking their sisters (or brothers) to be business partners

You need to know how to start a nonprofit with 501(c)(3) tax exempt status if you hope to secure donations or grants. (Credit: Unsplash)

Feeling the Love? How to Start a Nonprofit Corporation

Deborah Sweeney of MyCorporation outlines types of nonprofits and how to seek nonprofit status if you’re not interested in a for-profit business.

Social entrepreneurship is a term used to describe entrepreneurs who start businesses with a goal of solving a social problem. (Credit: Greg Rakozy on Unsplash)

How to Start a Socially Responsible Business

When it come to social entrepreneurship, successful startups Warby Parker, TOMS and Casper have proven that you can build good into your business model.

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Finding Support & Guidance

Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.

Former First Lady Michelle Obama's memoir, "Becoming," emphasizes how important mentors and strong female role models have been in her life. (Credit: Barack Obama Presidential Library)

Michelle Obama’s Record-Breaking Memoir Celebrates a Valuable Resource for Ambitious Women

Michelle Obama’s new book, “Becoming,” is flying off the proverbial shelves – and reinforcing the positive effects of having female role models to its millions of readers.

Chloe Bailey and Halle Bailey - better known as Chloe x Halle - are rising stars thanks to superstar mentor Beyonce. Talk about women helping women. (Credit: Chloe x Halle Facebook page)

Chloe X Halle Went From YouTube to the Grammys, Thanks to Beyoncé

The singing sisters’ career was launched when Queen Bey herself took notice of their tight harmonies and rich vocals in their YouTube videos.

Dominique Reighard-Brooks with her mother, Dellon Reighard. Reighard-Brooks says her mother taught her invaluable lessons by setting an entrepreneurial example. (Credit: E.E. Ward)

A Top Model Turned Top Entrepreneur Reflects on 3 Lessons Her Mother Taught Her

Dominique Reighard-Brooks, once a successful model and entertainer, now co-owns moving company E.E. Ward, the oldest black-owned business in America.

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Business Funding

If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.

Serena Williams, in a new Bumble commercial, encourages women to take charge. (Credit: Wikimedia Commons)

Serena Williams Just Revealed That She’s Been Secretly Investing In Women for 5 Years

America’s most-buzzed-about professional tennis player took to Instagram to reveal her portfolio, which favors diverse leadership.

The scene in a Glossier Toronto Popup Shop. After raising its latest round of venture capital, Emily Weiss’s makeup business is now a woman-led unicorn. (Credit: Matt Wiebe on Creative Commons)

Glossier, the ‘Millennial Pink’ Makeup Line, Just Became a $1 Billion Brand

After raising its latest round of venture capital, Emily Weiss’s Glossier is now a woman-led unicorn.

If tax prep is too much of a headache, here is how to file for a tax extension. Credit: Unsplash

5 Reasons Why You Should File for a Tax Extension

MyCorporation.com CEO Deborah Sweeney explains why, when and how small business owners need to apply for tax extension.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

Taylor Swift has been reminding the world just how well she plays the social media game. How can women entrepreneurs create that kind of buzz for their biz? (Credit: Eva Rinaldi, Flickr)

Taylor Swift’s Social Media Posts Are Mysterious — and Incredibly Strategic

The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families. (Credit: Wikimedia Commons)

Rideshare Safety Talks Heat Up Amid Harrowing Tales. These Women-Run Apps May Have Answers

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families.

Martha Stewart (Credit: Art Comment on Flickr)

Martha Stewart Proves She’s a Fearless Woman in Hilarious Ad for New VH1 Cooking Show

The 77-year-old business mogul shows no signs of slowing down – as the ad for her new cooking competition show demonstrates. That’s the kind of spirit we want to see more of in the world.

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Managing Your Business

It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.

Owner Judi Townsend, of Oakland, is photographed at the Mannequin Madness retail store and warehouse in Oakland, California. (Jane Tyska/Bay Area News Group)

Can’t Offer Fast Free Shipping Like Amazon? Do These 3 Things Instead

Judi Henderson-Townsend of Mannequin Madness isn’t using drones for delivery. But she does offer a small business personal touch.

It's that time of year, when businesses post summer internship opportunities. (Credit: Jeremy Bishop on Unsplash)

How to Offer a Summer Internship Program, Paid or Unpaid

Tax expert Barbara Weltman runs through everything you need to know about summer interns, including tax credits and payroll costs.

Ana Sortun

This Boston Chef Likes to Do Something Most People Hate. That’s Why She’s Successful

Chief among Ana Sortun’s leadership skills is the ability to embrace change. Here’s how she does it, at popular restaurants Oleana, Sofra and Sarma.

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Growth Strategies

Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?

Ana Sortun

This Boston Chef Likes to Do Something Most People Hate. That’s Why She’s Successful

Chief among Ana Sortun’s leadership skills is the ability to embrace change. Here’s how she does it, at popular restaurants Oleana, Sofra and Sarma.

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families. (Credit: Wikimedia Commons)

Rideshare Safety Talks Heat Up Amid Harrowing Tales. These Women-Run Apps May Have Answers

A comedienne’s terrifying recent experience with a Lyft driver and a lawsuit against Uber have added new urgency to conversations about the safety of rideshare apps for women and families.

Felena Hanson launched Hera Hub in 2011. She wrote about her entrepreneurial journey in her 2016 book, "Fight Club."

Relax, a Super-Hot Rival Is Nothing to Fear

Felena Hanson launched her own co-working space Hera Hub in 2011. And then WeWork became a household name. But that’s been great for business, she says.

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Becoming a Leader

You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.

What a Walmart Blunder Can Teach Us About Decision Making

When Walmart announced it would phase out store “greeters,” it suffered a backlash. Barbara Weltman of Big Ideas For Small Business provides tips on how to improve leadership skills and the decision making process.

Embattled golfer Tiger Woods won his fifth Masters, after years of struggling. His return to glory reminded us of several women entrepreneurs who overcame incredible odds and found success. (Credit: Pixabay)

Thanks, Tiger Woods – We Love a Good Comeback Story. Here Are 5 More

The embattled golfer won his fifth Masters, after years of struggling. His return to glory reminded us of several women entrepreneurs who overcame incredible odds and found success.

Ana Sortun

This Boston Chef Likes to Do Something Most People Hate. That’s Why She’s Successful

Chief among Ana Sortun’s leadership skills is the ability to embrace change. Here’s how she does it, at popular restaurants Oleana, Sofra and Sarma.

More

Work & Life

The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.

Why Stereotypes Make People Trust Attractive Women Less — and Why This Needs to Stop

New research suggests the “Femme Fatale Effect” makes some people believe attractive business women are schemers when they are often anything but.

Sasha Bruce Youthworks

How a ‘Champion of Change’ Stays Inspired, Even on Soul-Crushing Days

Deborah Shore of Sasha Bruce Youthwork has worked with homeless young people for 45 years. The work is not easy.

April Chen (right) and a team member at her pop-up in Boston.

For Young Entrepreneurs, Starting a Business Is a Juggle

April Chen, a recent graduate of Babson College, looks back on balancing a startup business with student life.

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