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Advice & Tips

Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.

Choosing Entrepreneurship

Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.

Ashley Merrill founded Lunya, a modern sleepwear company. (Credit: Lunya)

This Savvy Sleepwear Founder Created a ‘Uniform’ for Lounging, Working and Watching Netflix

Ashley Merrill started Lunya after growing sick of wearing her husband’s old T-shirts at home.

Top 10 Stories of 2019

Top 10 Stories About Women Entrepreneurs in 2019 – The Story Exchange

Here’s a look at all your favorite articles, from words of inspiration to truly motivational startup success stories.

Female construction worker stock photo

These 5 Industries Are Exploding for Women Entrepreneurs

Construction, transportation and food services topped this year’s list of most profitable industries for female-founded companies.

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Startup Basics

You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.

globe STEM

Latin America Is the New Hub for Female STEM Entrepreneurs

Female founders across Latin America are putting down business roots in their home countries, thanks to an abundance of accelerator programs.

This Famous Department Store Wants You to Shop Women-Led Brands This Holiday Season

The limited-time pop-up shops feature inventive products from female-led small businesses through January.

Ava McDonald started a business to change the way companies market to teenagers. (Credit: Zfluence)

How This High School Entrepreneur Wants to Change Instagram for the Better

Ava McDonald has a growing platform of Gen Z influencers promoting brands that they actually like.

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Finding Support & Guidance

Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.

globe STEM

Latin America Is the New Hub for Female STEM Entrepreneurs

Female founders across Latin America are putting down business roots in their home countries, thanks to an abundance of accelerator programs.

Audrey Gelman became the first pregnant woman on the cover of a business magazine.

10 Major Milestones for Women in 2019, From Unicorns to Pregnant CEOs

Paid family leave, unicorn status for Rent the Runway and Glossier, and the #MeToo movement top this year’s list.

Jessica Resler is co-founder of The Participation Agency.

How This Founder Turned Outlandish Experiences Into a Successful Business Model

Jessica Resler, co-founder of The Participation Agency, has channeled her drive into a growing experiential marketing firm.

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Business Funding

If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.

globe STEM

Latin America Is the New Hub for Female STEM Entrepreneurs

Female founders across Latin America are putting down business roots in their home countries, thanks to an abundance of accelerator programs.

This Famous Department Store Wants You to Shop Women-Led Brands This Holiday Season

The limited-time pop-up shops feature inventive products from female-led small businesses through January.

Melody McCloskey speaks about being a women in technology. (Credit: Flickr, Silicon Prairie News)

What 2020 Looks Like for Women in Technology

While women in tech still bring in a lower percentage of investment dollars, there is hope on the horizon.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

Ashley Merrill founded Lunya, a modern sleepwear company. (Credit: Lunya)

This Savvy Sleepwear Founder Created a ‘Uniform’ for Lounging, Working and Watching Netflix

Ashley Merrill started Lunya after growing sick of wearing her husband’s old T-shirts at home.

Social media is becoming more influential. (Credit: Flickr, Lyncconf Games)

5 Social Media Trends To Watch in 2020

Trends define the world of marketing in social media. Here are some predicted trends to watch out for in 2020.

Business branding is admittedly tough stuff. But we’ve outlined outlined five approaches that could help you make a name for yourself with consumers. (Credit: PXFuel)

5 Business Branding Trends to Keep in Mind in 2020

Thinking about how best to brand your growing business in the new year? We break down five great possible ways to set yourself apart.

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Managing Your Business

It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.

Ashley Merrill founded Lunya, a modern sleepwear company. (Credit: Lunya)

This Savvy Sleepwear Founder Created a ‘Uniform’ for Lounging, Working and Watching Netflix

Ashley Merrill started Lunya after growing sick of wearing her husband’s old T-shirts at home.

Because economic conditions always change, it’s essential for small business owners to be prepared for whatever comes their way. (Photo credit: Paul Skorupskas on Unsplash)

Nobody Likes Change. But Here’s How Businesses Can Prepare for Economic Shifts in 2020

It’s essential for small business owners to stay abreast of world events, legislation, technology and more. Here’s how.

Eileen Fisher started a program that allows her employees to own significant shares of her company. (Credit: Matt Dunham/Flickr)

Eileen Fisher Likes to Share Her Company With Employees Who ‘Do All the Work’

The fashion brand founder started an employee stock ownership plan that gives workers significant shares of her company, and she encourages others to do the same.

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Growth Strategies

Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?

Ashley Merrill founded Lunya, a modern sleepwear company. (Credit: Lunya)

This Savvy Sleepwear Founder Created a ‘Uniform’ for Lounging, Working and Watching Netflix

Ashley Merrill started Lunya after growing sick of wearing her husband’s old T-shirts at home.

Eileen Fisher started a program that allows her employees to own significant shares of her company. (Credit: Matt Dunham/Flickr)

Eileen Fisher Likes to Share Her Company With Employees Who ‘Do All the Work’

The fashion brand founder started an employee stock ownership plan that gives workers significant shares of her company, and she encourages others to do the same.

Female-founded firms like Kaelin Poulin’s LadyBoss are growing so fast, it’s hard to keep up. (Credit: LadyBoss Facebook page)

6 Fast-Growing Women-Led Companies to Watch in 2020

These female-founded firms are growing so fast, it’s hard to keep up. Find out how how much they’ve scaled their businesses.

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Becoming a Leader

You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.

Ashley Merrill founded Lunya, a modern sleepwear company. (Credit: Lunya)

This Savvy Sleepwear Founder Created a ‘Uniform’ for Lounging, Working and Watching Netflix

Ashley Merrill started Lunya after growing sick of wearing her husband’s old T-shirts at home.

Don't underestimate how important a morning routine is to success. (Photo credit: Unsplash)

4 Morning Routines to Set Yourself Up For Success

Expert Deborah Sweeney says these practices can make you more productive, more organized and better prepared for the day ahead.

Inspirational Quote

9 Motivational Quotes From Famous Women Entrepreneurs

These stars of the stage, screen, sports and more are using their platforms to share words of inspiration. We’ve rounded up the quotes that give us a bigger boost than our morning coffee.

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Work & Life

The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.

Don't underestimate how important a morning routine is to success. (Photo credit: Unsplash)

4 Morning Routines to Set Yourself Up For Success

Expert Deborah Sweeney says these practices can make you more productive, more organized and better prepared for the day ahead.

Ava McDonald started a business to change the way companies market to teenagers. (Credit: Zfluence)

How This High School Entrepreneur Wants to Change Instagram for the Better

Ava McDonald has a growing platform of Gen Z influencers promoting brands that they actually like.

Women entrepreneurs: mistakes happen! And if Disney can survive them, so can you. (Credit: Wikimedia Commons)

1 Lesson Women Entrepreneurs Can Learn From That Less-Than-Perfect Disney+ Debut

Mistakes happen – as mass media giant Disney learned when its new streaming service experienced significant technical difficulties on its first day. If they can rise above it, so can you.

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