fbpx

Advice & Tips

Interested in starting a business or growing the one you have? Explore our articles offering advice and tips for women entrepreneurs, as well as select resources curated by our editors, for every stage of the entrepreneurial journey.

Choosing Entrepreneurship

Thinking about starting your own business? What does becoming an entrepreneur really mean? Before you invest your time, energy and savings into a small business, find out about the ins-and-outs of entrepreneurship.

blank

Too Good to Be True? Experts Advise Caution With Multi-Level Marketing Claims

If you’re seeking extra income – as many women are amid an economic crisis caused by a global pandemic – be careful of opportunities that promise too much.

blank

5 Home-Based Small Business Ideas for Starting Up in 2021

Looking to launch amid the pandemic? Here are a few places to start (up).

Karen Rosenblum runs Spain Less Traveled, a boutique travel company. (Courtesy Karen Rosenblum)
More
blank

Startup Basics

You know entrepreneurship is for you. But what are the steps to starting a business -- and what's the best business to start? We've got answers to all your questions, including how to find great small business ideas, choose a name and write a business plan, in our startup basics library.

Kristal Hansley is the first Black woman founder of a solar energy company in the U.S. (Credit: WeSolar)

The First Black Woman Founder in Solar Is Energizing the Industry

WeSolar offers affordable energy to low- and moderate-income families.

KETOS

Her Startup Aims to Make Water Safer and Cleaner

Meena Sankaran is the founder of Ketos, a water analytics startup that aims to detect toxins and leaks in the water supply.

Jennifer Hill, lawyer in Hoboken, N.J., was inspired by the pandemic to launch WeVoteByMail.org. (Credit: Courtesy of Jennifer Hill)

She’s Making It Easy for Millennials to Vote by Mail

Jennifer Hill launched WeVoteByMail.org to encourage younger generations to request mail-in ballots or register to vote. 

More
blank

Finding Support & Guidance

Finding a mentor and learning how to network is critical to business success. Peer advisory groups can help you make better business decisions. As you grow your company, you'll want to tap the expertise of successful women entrepreneurs who have already navigated the entrepreneurial journey.

Meal prep is underway at Leeward, a pasta shop in Portland, Maine, thanks to Cooking for Community. (Credit: Winky Lewis)

Entrepreneurial Women Help Bridge Gap Between Struggling Chefs and Food Insecure

Outlets such as Cooking for Community help connect restaurateurs whose businesses are suffering with those who need nutritious meals.

Sevetri Wilson started a tech firm called Resilia, which is scaling up after a record Series A investment. (Courtesy Wilson)

‘The Future of Tech Founders Looks More Like Me’

Sevetri Wilson is rapidly scaling her business after an $8 million shot of venture capital.

Sarah Thankam Mathews started Bed-Stuy Strong in March to combat food insecurity in the historically Black neighborhood of Brooklyn, NY.

Amid Pandemic Hunger Crisis, Entrepreneurial Women Work to Combat Food Insecurity

With a mix of savvy and compassion, these socially conscious women are lending a helping hand as more people go hungry during Covid-19.

More
blank

Business Funding

If you want information about small business funding, you've come to the right place. We've rounded up the most common sources of funding for startups, from friends and family money to Kickstarter campaigns, from SBA loans to venture capital. You'll also find some information about small business grants for women.

Sevetri Wilson started a tech firm called Resilia, which is scaling up after a record Series A investment. (Courtesy Wilson)

‘The Future of Tech Founders Looks More Like Me’

Sevetri Wilson is rapidly scaling her business after an $8 million shot of venture capital.

Hello Alice co-founder Carolyn Rodz driving to pick up products purchased from small businesses after SXSW was canceled.

Hello Alice Partners with Dany Garcia to Offer Latinx Small Businesses Much-Needed Cash

The online resource has partnered with the CEO and chairwoman of the Garcia Companies and TGC Management to offer grants to Latinx business owners.

blank

The Climate is Right for New Inventions That Help the Environment — All Made By Women

Judges of the Women4Climate Tech Challenge announced four winners who are tackling climate change through their innovative products.

More
blank

Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

As businesses go online, a strong social media strategy is becoming necessary. [Credit: Pexels]

5 Social Media Trends Online Businesses Should Keep Handy for 2021

Are you doing what it takes to promote your online business?

Amber Waves Farmer's Market 'Thanksgiving Vegetable Box' (Credit: Amber Waves Market)

Last-Minute Ways to Support Local Business This Thanksgiving

Let’s face it: the holidays are different this year. But you can still save Thanksgiving, and your local businesses, too.

Four Seasons Total Landscaping is enjoying a boost in apparel sales after a comedy of errors. (Four Seasons Total Landscaping)

Oh, That Four Seasons. Woman-Owned Landscaping Business Hawking Merch

Four Seasons Total Landscaping, started by Marie Siravo in Philadelphia, continues to capitalize on its newfound fame after a botched Trump press conference.

More
blank

Managing Your Business

It takes a lot more than great ideas to run a strong company. Smart entrepreneurs have a keen sense of business management. Increase your knowledge in areas like finance, markets, human resources, communication, technology and business policy and strategy.

blank

An Expert Predicts 3 Small Business Trends for 2021

Our contributor Deborah Sweeney takes a look at what’s ahead, post-pandemic.

Karen Rosenblum runs Spain Less Traveled, a boutique travel company. (Courtesy Karen Rosenblum)
blank

5 Pandemic Pivots That Show the Resilience of Women Entrepreneurs

These women business owners had to think fast to stay afloat in 2020.

More
blank

Growth Strategies

Whether you want to grow steadily as a lifestyle business or achieve rapid growth as an investor-backed startup, we can show you how successful women entrepreneurs have done it. What's your growth strategy?

As businesses go online, a strong social media strategy is becoming necessary. [Credit: Pexels]

5 Social Media Trends Online Businesses Should Keep Handy for 2021

Are you doing what it takes to promote your online business?

Karen Rosenblum runs Spain Less Traveled, a boutique travel company. (Courtesy Karen Rosenblum)
Meal prep is underway at Leeward, a pasta shop in Portland, Maine, thanks to Cooking for Community. (Credit: Winky Lewis)

Entrepreneurial Women Help Bridge Gap Between Struggling Chefs and Food Insecure

Outlets such as Cooking for Community help connect restaurateurs whose businesses are suffering with those who need nutritious meals.

More
blank

Becoming a Leader

You don't have to be born with leadership skills. You can learn them. Whether you're an introvert or extrovert, you can learn everything you need to know about decision making, public speaking and managing people with finesse.

blank

3 Surprising Business Opportunities That Arose in a No-Good Year

We asked women entrepreneurs to tell us about silver linings in an otherwise miserable 2020.

blank

Moving Up the Ranks: Meet the Likely First Female Secretary of Defense

Michèle Flournoy is seen as the favorite candidate for Secretary of Defense in a Joe Biden-Kamala Harris administration.

Dianna Flett during the change of command ceremony.

Remembering Those Who Served: 7 Companies Run By Female Veterans

This Veterans Day, celebrate the women who served our country. Here’s a list of female veterans who started their own businesses.

More
blank

Work & Life

The juggle is real. Learn from other women entrepreneurs about how they manage work-life balance. It's too easy to be a workaholic when you're an entrepreneur, so read about stress management techniques, how to spot burnout symptons and how to plan a vacation.

blank

16 Songs to Fit Your Mellow Winter Mood

The Story Exchange staff shares favorite songs for a quiet, contemplative season.

Amber Waves Farmer's Market 'Thanksgiving Vegetable Box' (Credit: Amber Waves Market)

Last-Minute Ways to Support Local Business This Thanksgiving

Let’s face it: the holidays are different this year. But you can still save Thanksgiving, and your local businesses, too.

A healthy routine is a critical part of self care, says entrepreneur expert Barbara Weltman. (Credit: Icon Scout, Creative Commons Licence)

Want to Practice Self-Care? Do These 3 Things

If you don’t take care of yourself (especially during a pandemic!), no one else will, writes expert Barbara Weltman.

More