Features

We've interviewed hundreds of successful women entrepreneurs about their small business journeys and what they learned along the way. Read the stories of inspiring startup founders, mid-stage strivers and established business leaders. Learn from the experiences of women business owners of every age working in every industry, from around the world. Discover the many paths women are taking to build great companies, break through barriers and cultivate economic and social good. Get ready! These everyday role models may well inspire you to start your own business, or give you killer ideas for growing the one you have. You may even feel inspired to share your startup story with us.

Mette Lykke: Endomondo

Our overarching mission was to make fitness more social, more engaging and more fun. Even after five years, the difference Endomondo makes in people’s lives is by far the biggest motivator for me.

If Women and Men Were Equal

Feminism is defined as “the theory of the political, economic and social equality of the sexes.” That definition got me thinking, what would society look like if the word “theory” was taken out of the definition and women had perfect equality.

Lucy Miller: Lucy Miller Pure

I am a dog lover, a fair-weather surfer, a passionate paddle boarder and a modern-day alchemist perfumer obsessed with rare and pure scent.

JFK and Random Kids

There is a movement brewing among young people who are waking up to the problems around them and taking action in meaningful, effective ways. Learn more about Talia, who mobilized kids to raise $10 million for Hurricane Katrina Relief.

An Entrepreneur You AUTO Know

Audra Fordin is determined to defy stereotypes and she’s not afraid to get dirty along the way. This feisty mother of three rolls gamely under any broken car and fixes it better than many men.

Choosing a business over Olympic gold

Amber Williams is so hyped up about the upcoming Summer Olympics in London that she’s put a digital countdown clock on her website. A gymnast since she was seven, Amber started her Michigan-based business Power in Motion Gymnastics and Fitness, at 21.

Inspiration Minute: Love Yourself

It might sound corny but watching Rose Yeong convey this simple message carries meaning. As a child growing up in Malaysia Rose’s father didn’t believe girls deserved a lot, so she ran away from home.