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Diane von Furstenberg is collaborating with Amazon for a Women's History Month initiative dubbed #InCharge (Credit: Wikimedia Commons)
Diane von Furstenberg is collaborating with Amazon for a Women’s History Month initiative dubbed #InCharge (Credit: Wikimedia Commons)

Fashion icon Diane von Furstenberg has partnered with Amazon to showcase female-founded brands and wares in honor of Women’s History Month.

The #InCharge initiative, which rolls out March 8, which is also International Women’s Day, features products and inspiring startup stories from women business owners — including Molly Hayward, who created organic tampon line Cora, and Sarah Ribner, who founded natural deodorant company Piper Wai.

[Related: She Came, She Saw, She Conquered: 8 Women Who Changed The World]

“To be #InCharge is first a commitment to ourselves,” von Furstenberg told Forbes. “It is owning who we are. It is respecting and trusting our character, knowing that it is forever the home and core of our strength.”

The collaboration — which also features von Furstenberg-curated book recommendations and an exclusive capsule collection throughout the month — is Amazon’s first large-scale effort to promote women-owned businesses.

And the wrap-dress maven is not the only fashion designer to lend couture cred to an ecommerce giant — Rebecca Minkoff, along with Yelp and Female Founder Collective, recently announced a new search function for consumers to easily find companies started by women.

[Related: A New Way to Tell the World Your Business is Woman-Owned]

Yelp has highlighted 100 “standout” female entrepreneurs on its site and is sharing their stories on social media.

More than 72,000 businesses have added the Women-Owned Business attribute to their page since it became available last year, according to the company.

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