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This story is part of our 1,000 stories campaign. What’s your story?

Eugene Hwang_YSEName: Eugene Hwang

Business Name: Beff, a fashion company

Type of Business: Clothing & Accessories

Business Location: South Korea

Reason for starting
From various experience of working at outstanding brands, such as Gucci and Cartier, I learned the tastes of different classes of customers and needs. With these valuable skills, I opened my own business to fulfill customers needs.

How do you define success?
To get more regular customers who feel special and vip after opening the gate of my shop.

Biggest Success
I have supplied only limited items to customers so they feel no one else has the same item. In other words, none of my customers share the same style.

What is your top challenge and how have you addressed it?
It is very important and challenging to find the leading fashion items.

Who is your most important role model?
I want to be a role model for ones who seek their success in any fields.

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