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Name: Natalie Cutler-Welsh

Business: Go to Girl Social Media & Networking, a social media and networking site to connect women in business

Industry: Coaching & ConsultingMarketing & PR

Location: Auckland, New Zealand

Reason for starting: My ‘why’ is probably similar to a lot of women in business, I wanted to help people and to use my skills by doing what I’m passionate about. I was running ‘Mums in Business’ coffee groups (as well as other things) and a friend said “Nat, you can’t do everything for love.” So I decided to start charging and make a business out of it. Now I do Biz Coffee Groups as well as Networking events and social media coaching.

Related: Turning a hobby into a business.

How do you define success? When my clients feel as amazing as I do. I’m an enthusiastic and animated person and connecting people is what I love doing and have always done (even since elementary school). Success to me is about lifestyle design. I want to spend great times with my kids without worrying about the money. When I’m working I want to make an incredible impact on people. I want to be recognised internationally as the ‘Go to Girl’ for Social Media & Networking for women in business.

Biggest Success: My biggest success is definitely yet to come as I’m about to launch my VIP group and have my book published! But that’s in the future… In terms of success so far, I think moving overseas (from Canada to New Zealand) and creating a fabulous life (Australian husband, 3 young kids) and running a business that I love is a big success.

Related: Balancing motherhood and work life as an entrepreneur. 

What is your top challenge and how have you addressed it? My top challenge was probably losing my focus following the big earthquake in Christchurch, where I was living at the time and then had my baby the next day. Additionally my husband lost his job. For all this to happen within 30 hours was pretty huge. That experience helped to put things into perspective and highlight that you never know what is going to happen so get out there and make the most of what you’ve got.

Who is your most important role model? Right now I have a few female role models who are also podcasters. I have two podcasts, If Only They’d Told Me, a parenting podcast and Go to Girl, a business podcast. I absolutely love podcasting and am always keen to learn more and listen to others. Amy Porterfield and Jaime Tardy are two of my role models at the moment.

Twitter   @GotoGirlNZ

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