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Nilofer Saeed

Your Name: Nilofer Saeed

Business Name: The Hobnob Group/ N’eco’s Natural Store and Cafe, a company creating awareness about the benefits of incorporating organic foods and products into one’s lifestyle.

Type of Business: Food & BeverageHealth & Beauty

Business Location: Karachi, Pakistan


Reason for starting
There was a clear vacuum in the market for a non Desi sweet/bakery, a trendy cafe for the youth and families and an all natural and organic cafe and store.

How do you define success?
Success is to see your dreams come true for your business and do the best in your field, and be the best — a leader

Biggest Success
My biggest success is Necos Natural Store & Cafe

What is your top challenge and how have you addressed it?
Challenges are many! On a daily basis we face challenges that don’t exist anywhere else in the world such as security and water issues as well as electricity shortages, and it is extremely difficult to do ethical business here.

Who is your most important role model?
Dr. Abdul Sattar Eidhi


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This story has been edited by The Story Exchange