Name: Ruby Sury
Business: Am The Boss
Location: Pune, India
Industry: Apparel & Accessories
Reason for starting? I always wanted to be an entrepreneur because I was born and raised in a family that also ran a business. As kids, we would all enjoy working with customers, listening to their problems, packing products and counting money. And at the end of the day our dad would always reward us with delicious chocolates. When I got married I worked freelance for an export textile company. But I was itching to start my own business.
It all started after my kids were born and I started shopping for them. I was getting so disappointed with the clothes available for small children. The local shops didn’t have the quality clothes I was looking for, and the bigger brands were too pricey. Then I had the idea to try my own hands at making kids apparel, specifically underwear, which is the most essential things in our daily life, with a superior quality but affordable price.
How do you define success? For me success only comes when you know your goals. It is also a balance of family and work. Don’t try to be perfect in everything. Believe in yourself and the rest will be taken care of!
Biggest success: My biggest success is my customers believing in my product. I feel so happy when I get reviews and emails from my customers, saying that they loved our products and when I get repeat orders from the same customers. My competition is with big brands. So when I see that people have faith in my brand, I actually feel content.
What is your top challenge and how you have addressed it? My top challenge is finance. We need a hell of a lot of money for the start up. It’s not easy when you are competing in a big market with limited resources. We have used our savings and one of our friends who loved our idea has invested in our venture. We are definitely growing by each passing day.
Related: Scaling Up: When Equity Matters
Who is your most important role model? Without any doubt, my husband. Without his support I would not be able to achieve my dream!
Edited by The Story Exchange