Name: Vasundhara Sharma
Business: Brandonama Creatives
Location: New Delhi, India
Industry: Professional Services
Reason for starting? We are a bunch of young, creative enthusiasts, we enjoy risk advertising campaigns, guerrilla marketing, and clean branding work that is aesthetically sound and minimalistic. This is something that isn’t prevalent in a big way here in India. Our aim is to instill our larger than life concepts and out of the box ideas into the creative space here in India.
How do you define success? The number of happy clients should be as close as possible to the number of clients you have worked with, along with having a good employee retention rate within the organization.
Biggest success: The most exciting success to date was when my partner and I decided to create Brandonama. Some of the big projects we cracked initially, projects with IKEA India & Pernod Ricard were creatively stimulating and we enjoyed working on them thoroughly. Those were moments that felt like a dream come true back then, to see your campaign in print, the feeling is indescribable. The most exciting parts are yet to come, and hopefully they’ll be here soon.
Business is a marathon, not a sprint. Initially, one needs to accelerate hard, but once you catch the momentum, keep the pace steady. Don’t rush, pause, breathe, look around, keep your eyes and mind open and your mental horizon wide. Absorb as much as you can, learn from everybody, from your mentors to your interns. You never know who’s got what cooking in their minds, and what may ignite to next fire to create something huge.
What is your top challenge and how you have addressed it? We had no investment when Brandonama was founded so a cash crunch and delayed payments were the major challenges on the logistics front. On the creative front; the ride has been smooth (fingers crossed), we have been lucky to create some good work and that’s what keeps us going, but then what’s a journey without a few exciting bumpy rides. We have had clients in the past who are pretty unsure of what they are looking for and find it difficult to close the project, and such projects linger on for a bit, and that in turn shakes up finances and timelines.
Lack of savings would be the main reason we had to do things differently. Money constraint was an issue at every given point of time. Also, due to the crazy hours of work, I had to undergo a wrist fusion (due to overload of mouse related work) – that somewhere made us learn that a balance at the work front, our health and personal lives was necessary.
Who is your most important role model? Still on the look out for one.. 😉
Edited by The Story Exchange