Allie Mirosevic Bliss'd Co
Allie Mirosevic, founder of Bliss’d Co. (Credit: Courtesy of Bliss’d Co.)

Allie Mirosevic was a new mother grappling with postpartum depression when she first discovered journaling. Her therapist had suggested the practice, and Mirosevic found it helpful for improving her mental health. Now past the postpartum hump, Mirosevic still enjoys journaling as a therapeutic part of her daily routine. The only problem was, she couldn’t find a journal with prompts that could be answered at any time of day, or that had space for short entries – a journal that would work for the busy mothers of the world. So Mirosevic designed them herself, and now offers them through her company, Bliss’d Co. Products such as her 5 Minute Gratitude Journal are easy to use for fellow moms who want to take time each day to reflect – but don’t have more than a few minutes to spare. 

Here’s our lightly edited Q&A, from The Story Exchange 1,000+ Stories Project.

How is your business different from others in your industry?

The simplicity and flexibility of my journals makes it easier to stick with the practice of journaling, while many others either come with prompts specific to morning or night usage, or pages that are completely blank, which can feel daunting. 

Tell us about your biggest success so far. 

Bliss’d was a sponsor at a recent wellness event for moms in Southern California. We got journals into the hands of all 300 attendees! 

What is your top challenge and how have you addressed it?

Staying organized. I also struggle with understanding what to prioritize. I’ve addressed this by making to-do lists, as well as a list of my goals for the business. I then connect the list items to the goals, and prioritize what is going to move the needle towards growth. 

Have you experienced any significant personal situations that have affected your business decisions?

My husband’s start-up job was going through some financial challenges that impacted our day-to-day operations – and for a moment, it made me question this entrepreneurial path and whether or not it was right for me. It’s been a rollercoaster – but ultimately it feels like the right ride to be on!

What is your biggest tip for other startup entrepreneurs? 

Join a community! This is my number one tip for any entrepreneur starting out: Find a founder-focused community you identify with, and get involved. The communities I’ve joined have been so helpful for gaining support and inspiration, and surrounding myself with those who have “been there, done that!”

How do you find inspiration on your darkest days?

Through my children. They remind me of what’s important in life and help me take a step back when I’m feeling overwhelmed.

Who is your most important role model?

Any woman who is going after her dreams and breaking down barriers. Any woman forging her own path, creating the life that is right for her, and challenging the norms of society. ◼

TikTok: @blissdco

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