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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

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Branding & Marketing

It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.

If you're making as much as Elon Musk, you can send a car into space to generate buzz for your biz. But if you're not - and we're guessing you're not - read on to see what you can learn from that and other publicity stunts pulled off by companies in 2018. (Credit: Wikimedia Commons)

5 Marketing Stunts That Turned Heads in 2018 (And What We Can Learn From Them)

Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.

Pam Marrone Bio-Innovations

She’s Raised Over $200 Million In Venture Capital. A Rhinestone Cicada May Have Helped

Pam Marrone of Marrone Bio Innovations has a unique way to stand out. It’s a clever small business marketing strategy, too.

Sometimes, volunteer opportunities aren't exactly opportunities.

5 Questions to Ask Before You Volunteer Your Time or Business Talent

It’s the season of giving. But make sure your donation of time or gifts in kind aligns with your values, says Lorrie Thomas Ross, a marketing expert.

Serial entrepreneur Janet Kraus has grown her fashion business, Peach, through direct selling and brand ambassadorships. (Credit: Peach)

Sellers, Marketers and Ambassadors, Oh My! Understanding 3 Popular Sales Strategies

Direct selling, multi-level marketing, brand ambassadors — you may have heard these terms, but what do they mean? We break down each one, and talk with an entrepreneur who’s using two of them.

Amber Williams of consultancy PunkyFlair has some advice for black women entrepreneurs on how to brand their businesses. (Credit: WOCinTech Chat)

Black Women Entrepreneurs: Remember These 2 Tips When Building Your Brand

Here’s how black women entrepreneurs can successfully — and authentically — brand their businesses, from an expert member of the community.

10 Tips for How to Market Your Business on the Cheap

Colleen DeBaise, author of two books on entrepreneurship, provides advice on small business marketing strategies.

How to Come Up With an Off-The-Charts Brilliant Business Name

Follow these three steps to avoid hard-to-pronounce or silly names…like “Safetynuts,” says Jennifer Fitzgerald of Policygenius.

Jessica Rovello, founder of Arkadium

3 Tips for Creating Engaging Online Content

Jessica Rovello, the cofounder of Arkadium, which helps publishers engage with readers, offers advice to entrepreneurs about how to craft an exciting internet presence.

Radish Lab and other design agencies work specifically with small businesses, non-profits and cultural groups. Credit: Radish Lab.

Four Ideas for Jumpstarting Good Design

Quality design can help you grow your business — and it’s easier to come by than it once was.

Three Reasons Your Business Needs Good Design

Three Reasons Your Business Needs Good Design

While often neglected due to limited funds, experts agree that effective design is essential to creating a solid brand.

4 Ways of Positioning Yourself as an Expert

Publisher, author and entrepreneur Julio Melara provides tips on establishing yourself as an authority in your field.

Secrets of Growth: How to Be an Expert

Our wise panel provides tips on becoming a sought-after authority in your field.

5 Tips for Building a Brand on a Budget

Julio Melara, entrepreneur, publisher and author, provides this advice for startup business owners.

Stop Whining and Build Your Brand

Emily Blumenthal, founder of the Independent Handbag Designer Awards, offers these tough-love tips.

How to Build a Brand

Our team of experts provide tips for conquering your biggest personal startup challenges.

Other Resources

WEConnect International
WEConnect certifies companies as women-owned businesses and supplies them with a special women-owned logo.

Search Engine Land
Search Engine Land and its sister publications cover all aspects of digital marketing, advertising technology and the marketing technology landscape.

BlogHer PRO
BlogHer PRO is a conference and networking event for bloggers who want to improve their business, marketing and technical skills.

The Story Exchange