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Branding & Marketing
It's time to shout it from the rooftops! You've got a great product or service. But how do you get publicity -- and how do you find customers? Read about small business marketing strategies, from social media and public relations to SEO and email marketing.
It’s the awkward situation that needs to be addressed for the sake of your business (and your dignity).
This summer, dive into these 7 books by and for women to help you succeed as an entrepreneur.
If you’re looking for inexpensive marketing strategies, there is no better place to look than Facebook, YouTube and other networks. But keep it easy.
The singer has captured the attention of millions through cryptic-yet-savvy social media updates. How can women entrepreneurs similarly intrigue clients and customers?
In honor of Women’s History Month, female entrepreneurs will now be able to broadcast their venture’s woman-owned status through their Yelp business listings.
Don’t try this one at home, folks. We’re all for publicity – but not many people can pull off something as ridiculous as this.
When it come to social entrepreneurship, successful startups Warby Parker, TOMS and Casper have proven that you can build good into your business model.
The freshman Congresswoman’s online presence is equal parts radical and powerful. Learn from an influential millennial who grew up in a tweeting, snapping world.
Tesla, Nike and Payless made big splashes this year with savvy, buzzy publicity stunts. Look back on them with us, and read about women entrepreneurs who have tested similar waters.
Pam Marrone of Marrone Bio Innovations has a unique way to stand out. It’s a clever small business marketing strategy, too.
It’s the season of giving. But make sure your donation of time or gifts in kind aligns with your values, says Lorrie Thomas Ross, a marketing expert.
Direct selling, multi-level marketing, brand ambassadors — you may have heard these terms, but what do they mean? We break down each one, and talk with an entrepreneur who’s using two of them.
Here’s how black women entrepreneurs can successfully — and authentically — brand their businesses, from an expert member of the community.
Colleen DeBaise, author of two books on entrepreneurship, provides advice on small business marketing strategies.