A successful business in 2022 will have a strong marketing strategy that listens to its customers and budgets effectively.
Posts by Zoya Hasan
The Story Exchange’s 10 Most Popular Stories of 2021
From the vaccine rollout to mom-guilt, here are the most-read stories on The Story Exchange in 2021.
A Powerful Woman in Tech Raises $20 Million for Her Book Club App
Books are a big market, and tech founder Padmasree Warrior is tapping in.
Marta Ortega Pérez Grew Up with Zara. Now She’s Taking Over the Brand
The founder of Zara picked his youngest daughter to run the fast fashion giant.
This Thanksgiving, Let’s Celebrate Our 10 Favorite Foodpreneurs
This holiday season, take a moment to learn about the women behind your delicious food.
How Can You Land a ‘Climate Career’? There’s Not Just One Path, College Students Say
With the climate crisis getting more dire by the day, students are getting creative about careers.
In Historic Win, Michelle Wu Turns Boston Progressive
Wu’s win marks the first time an Asian-American woman will be mayor of Boston.
5 DIY Costume Ideas for the Woman Who Wants to Make a Statement
From Kamala Harris to Jane Goodall, these last-minute costume ideas are bound to spark conversation.
5 Socially Conscious Women Entrepreneurs Under 30 to Watch
These young founders have their fingers on the pulse of what’s next.
Malala Yousafzai Speaks Out About the Crisis for Women in Afghanistan
The Nobel Peace Prize winner is still undergoing surgery for the bullet wound she suffered at the hands of the Taliban 9 years ago.
The Latest Bond Flick Is a Hit Thanks to … Phoebe Waller-Bridge?
The film has already broken box-office records after opening weekend in the UK.
Celebrity Chefs Padma Lakshmi, Gail Simmons Expected to Join Thousands at March Against Abortion Ban in Texas
Texas women aren’t surrendering to the abortion ban just yet.
Innovators in Life and Death: Marian Croak and Patricia Bath Become First Black Women to Be Inducted in Inventors Hall of Fame
Bath’s daughter accurately points out that the recognition is long overdue.
ESPN’s First All-Women Baseball Broadcast Team Hopes to Inspire Young Women
Sports announcers Melanie Newman and Jessica Mendoza are all for creating representation in sports.
Oscar de la Renta Finally Ditched Fur. We Can Thank Billie Eilish
The unconventional pop star showed that she won’t work with a brand that doesn’t work with her values.